OnePlus to Announce its own TV, with Optimized Android and QLED Panel

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OnePlus is set to launch its own TV, to be called the OnePlus TV, which will feature a QLED panel. It will feature an optimized version of Android and will be of 55 inches.

The OnePlus TV will first be launched in India and will eventually come to other markets. In an interview with Gadgets360 in Mumbai, OnePlus CEO Pete Lau revealed the future plans about the OnePlus TV.

“If you think about what’s going to happen in five to ten years, I believe the TV is no longer the TV, it will be a smart display,” Lau says. “It will have all the information that you have, including your note, your reminder, and maybe when you wake up, the TV will automatically tell you that this is your whole day’s schedule, and it will actively give you everything that you need, versus being passive [and] show what you want to see.”

After asking about his views of whether the OnePlus TV will be just another Smart TV or will it integrate with other devices like Google Nest and other smart displays, Pete responded with a Yes.

“I think in the future, at a person’s house he or she is no longer going to have one or two displays, they may have multiple displays in several rooms and each room may display different things — but all the displays are connected to each other.”

Lau says that the reason the company wanted to create a TV in the first place was not to create a Smart ecosystem but rather to just create a great TV.

“I think in the future, at a person’s house he or she is no longer going to have one or two displays, they may have multiple displays in several rooms and each room may display different things — but all the displays are connected to each other.”

“I’ve talked to so many TV users and talking about what they expect from a smart TV — they are still thinking about image quality and sound quality as the first and most important feature. So for us, we want to benchmark the image and sound quality against the most premium quality products currently available in the market and then we are going to provide a very great user experience.”

So it looks like OnePlus TV will offer users a premium experience. It also means that OnePlus is not focusing on making their TV as budget-friendly as possible, like Xiaomi’s attempt to capture the Indian TV market just like they did with the phones.

“In terms of pricing, we want to benchmark against the most premium products available in the market, which means we are benchmarking against Samsung and Sony,” he says. “Because of the strategic partnership with Amazon, our price may be slightly cheaper than their [Sony and Samsung] products, but it won’t be half the price.”

Pete also confirmed that the OnePlus TV will be running an optimized version of Android. The TV will also integrate with OnePlus’ phones to offer a “much more smooth and more seamless” experience rather than just plain Android.

Lau also added that the reason for launching first in India is its huge fan base. “A lot of families are OnePlus users, which gives us a strong fanbase and foundation to really push this OnePlus TV,” Lau says. He also says that the company has done

Keep watching out this space for more updates on the OnePlus TV.

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