Setting up a Website: The Guide to Getting Your Independent Business Out There
As technology advances at a frightening pace, make sure you’re ahead of the pack in the job market. This can be done by creating a website that sells what you do, either professionally or from a showcasing point of view.
Having a website offers several important factors such as it gives a chance for your personality to be seen, which is not possible with a resume. Everything about a site should be dictated by you so your real personality can shine through which is then passed onto people wanting your services. If you’re considering starting up a business, then having a website in this day and age is imperative. However, knowing what to include on a website can be confusing, challenging, and different for every job field. This article takes you through some of the important aspects that would be required for six independent jobs.
First up on the list is a website designer, which may be an obvious one but how can you sell your work if you don’t have the premise of what your job entails and that is the platform to your whole career!
Unsurprisingly, a website of a website designer is the place where you will showcase all your skills and talents as a designer. It’s here that you can show the graphic design element of your work while combining it with the product design aspect and the user experience (UX) core of the site.
Here is the place where you can also showcase examples of other peoples work, such as authors and photographers websites you have designed, as you can show your creativity through their site design.
What better way to show the world that you are top of the game where design and technology are concerned than by having a website to showcase your work. By highlighting the amazing quality of your photos, potential customers can choose to hire your services as they can see that you will do as good a job on their wedding as the ones you promote.
Showing that you are knowledgeable about the world of technology will show clients that you know how to get the best out of the photos through editing using tools like Photoshop and then that you can showcase them via your site.
Using a blog would work well for a wedding photographer, too, as there are many benefits to having a blog on your website:
- A blog helps with a number of ranking factors in the search engines, which means that the search engines such as Google are more likely to show your site when presented with a relevant keyword.
- Blogging keeps your site fresh and relevant which is ideal for a photographer because if a client sees you have recently updated your blog, it shows that you are keen to stay on top of trend in photography.
- A blog will hold peoples interest in your site for longer, meaning they are more likely to look at many of your work examples. This also helps with ranking as it shows the search engines through their analytics that your site is relevant and popular.
- Using longer keywords is great for the optimization of the site as its twofold. Firstly the search engines can see that you are targeting relevant information to broadcast to your customers and secondly, with longer keywords you can promote locations where you can and will photograph such as The Beverly Hills Hotel in California meaning people know that you will serve their local area.
Having a website for a plastic surgeon is a great idea as it is here that you can sell your services and lay out the photos that you need to prove how good you are in your profession. You can have ‘before and after’ shots in many categories such as rhinoplasty, implants, and weight loss, which people can easily navigate through to see the results they want.
This enables people to see real examples of your work and not just written testimonials. An ‘about you’ section is also crucial as it’s here that prospective clients will want to see your qualifications and where they were achieved as well as associations you’re a member of as it’s so crucial for people to know their surgeon is who they say they are.
A website can also help you promote who you are and lets your personality shine through showing how you are different from all the other surgeons in the USA. Using descriptions on the site that are intriguing and revealing as well as including information about what interests you make people aware of your medical knowledge and also who you are.
It may be difficult for a Private Investigator (PI) to have a website as the whole premise of a career being a PI is being discreet and undertaking undercover work! However, a basic website listing contact details and outlines of what you do would be useful for future clients.
A page on the site listing your qualifications and credentials could be helpful to have as even if you can’t list fully what you do, it would help to sell your role if people could see you have the relevant qualifications and where you achieved them. For example, if a prospective client was looking for a PI in Canada, then they could see that you studied at University to attend one of the criminology programs in Canada and know you attended a reputable University.
Alternative Medical Professional
A good way to educate people is by having all the information they need about your service at their fingertips. A useful way to do this is by having regular blog posts, similar to the wedding photographer above, as you can show up to date research on the medicine that you offer but also emerging benefits of each treatment.
If you don’t have a blog, then writing detailed explanations of what each alternative medicine is, where it originates from and what the benefits are will help people answer questions they may have about alternative medicine. It is also good for search engine optimization in that the keywords you can use will be used when the search engines are looking for an answer to a medical problem inputted by the searcher.
Photos are also a good selling point here as you can show new clients what the treatment rooms look like that you practice from and what you look like, or what the team looks like. It is here that you can also offer a detailed about me page so people unsure of the practices can know a little more about you and feel comfortable accessing your services.
It’s not just for people in a certain trade that need websites as it is just as crucial for people looking for self-promotion that needs websites too. People in the creative field can use websites to showcase their portfolios and provide a snapshot of their abilities.
- Include photos and videos
The website can include video showreels of their talent such as dancing or singing and then links to their social media accounts too. It can also include links to performances they have done that are with other agencies or companies so that the visitor can see that they are varied in the performances they have done.
Photos would also be a great idea on the site as you can promote how you look in shots as well as promoting how you sound.
- Contact page
A contact us page is vital for a website of this caliber as it’s here that someone looking to employ them will want to find the details they will need to contact the person as in the entertainment agency it’s not just as simple as picking up the telephone. This is because the person is likely to have an agent or be part of a company that would need to be contacted first.
A website of this nature doesn’t have to be over complicated as its more about how you look and sound. However, this then means the site also needs to be a professional looking site as the visitor and potential booker can see that you take the whole presentation of yourself seriously and know what it takes to promote yourself by having an easy to use, slick looking website.
What Do I Need to Add
As mentioned above, the content of a website varies dependant on the industry that person is in and the position they are trying to convey. If you plan using the categories below, then you can effectively build out your website to make it a professional looking one that reflects your career and passion.
Focus: Why are you making a website? Just because everyone else has one isn’t a great answer as you will find that the commitment to a website is greater than just creating it, and then letting it sit in the World Wide Web.
As seen above, websites need looking after like physical shops need maintenance as you need to make sure websites have relevant, up to date information to keep them ranking well in the search engines.
Make sure you know what the purpose of your site is, who you are aiming it at, and what skills and information you want it to highlight.
Contact information: make sure this page is easily found and has a number of ways for you to be contacted on, not just a standard ‘contact us’ form set by default from the website provider. Your name, email, and phone number will suffice but don’t put any personal details such as home address or work address!
About me: if you are to include an about me page, make it clear, concise and to the point as the last thing busy HR professionals or customers want is to have to search through your life story to find out why you are right for the position.
If you want to include a professional photo, then here is the place to do it. Try to avoid any over edited photos or selfies as this isn’t the etiquette you follow unless you’re applying for a game show!
Resume: plan ahead and think that if the person viewing your site only has time for a quick look then at least they will be able to find an up to date resume easily. Don’t worry about writing a whole new one, just make sure your current one used for physical jobs is applicable and add that.
Work samples: treat your website like you would any other portfolio where you showcase your work and make sure you have many formats available, so it’s easily adaptable to each system used to view the website.
Videos and photos work best but add links to other available sources if possible. Also, make sure that the category tab on your website is clearly marked, so visitors know where to go to look for samples. Don’t name the tab something relevant to the sample, but something no one else will understand.
Testimonials: testimonials can only really work well if they are from someone famous or someone high up in a company. This is because there can be so many fake testimonials written that people don’t know what to believe, but if you have a reputable, named source, then this will always help to add weight to your whole website, and subsequently add kudos to you.
Blog: as touched upon above, a blog is always helpful for a site so you can add whatever news you wish to it while keeping the site fresh and appealing to the search engines.
Making it live
Once you have created a website that is personal to you but is professional and conveys the message you wish to get across, make a plan to keep it updated. Consider the website as the centerpiece of any online presence you have and as an extension of you, so add it to email signatures, resumes, and cover letters as well as on social media and LinkedIn. Make sure you review it with the same scrutiny as you would a resume before sending it on to prospective customers or employers.
Websites take time to develop and need to be done well so that they can be effective, so you need to make sure you commit time to it each month. Make sure your website doesn’t contain lots of grammatical errors, poorly written paragraphs, or bad language. You also need to make sure that the information on the site is up to date.
As online information is becoming more vital than ever, it will soon become the norm to have a website and a social media presence so stay one step ahead of the game and create an online presence that helps you promote yourself to the best of your online abilities!