Google has launched a new feature in Google Maps which lets users follow a function for location. Doing this will give you updates on events and offerings from your favorite stores and restaurants. It will also tell you about places which are opening soon. In the search results, the dates will be Bold and the store cards will give you details about the upcoming address and websites.
Locations that want to take part will have to create a Business Profile in Google My Business. This could also help businesses as Google Maps is now more influential on trip planning and exploration. The Google Maps Follow button is rolling out in regions where the For You tab is available, with more countries coming soon.