Samsung had it first from Xiaomi when the Chinese company overtook it in overall share of the Indian market for mobile phones. Now, the South Korean major has been beaten by another Chinese company OnePlus in the premium segment smartphones in the Indian market. A Counter Point survey has found that backed by a strong showing by its latest flagship OnePlus 6, the company clocked the highest growth year-on-year for the second quarter.
The irony is that Samsung and Apple – the other two in the reckoning in the premium segment, saw their sales figures drop from last year’s volumes. In the Indian context, phones retailing for Rs 30,000 or more are clubbed within this bracket. Counter Point is a market research firm based out of Hong Kong and has been regularly reporting on the Indian mobile market statistics.
OnePlus surpassing Samsung and Apple was due to strong sales of its flagship OnePlus 6, which was launched during the quarter. India remains an important market for OnePlus, contributing to almost a third of its global revenue. Each new model launched by OnePlus sees good sales thanks to word of mouth reference from existing customers and also because the company effectively leverages social media, the report said. The premium smartphone segment grew 19 per cent annually and 10 per cent sequentially during the second quarter ended June. Samsung captured over a third of the total premium smartphone market during the quarter with promotions around its flagship S9 series remaining strong, the report said without giving numbers.
OnePlus is beating two of the biggest smartphone companies in the world in India. They’re a comparatively TINY company. If the success of OnePlus in India is any indication, it would appear that the key to success in this country is a company’s literal presence within its borders.