Is Facebook Watch Capable to Compete with YouTube?


Facebook Watch is Facebook’s answer to YouTube. The Facebook Watch tab had first launched in the US last August, and it is now rolling out worldwide. It touts over 50 million monthly viewers who watch at least a minute of video within Watch.

The social media company has even added more cool features to Watch. These include participatory viewing experiences like Watch Parties, Premiers. And those with audience involvement, like a HQ Trivia competitor, Confetti, built on the new game show platform.

You can save your favorite videos on Watch too! Users can also customize a feed of videos from Facebook Pages they follow.
Along with international availability, Facebook is introducing “Ad Breaks” to more publishers. These can be either mid-roll or pre-roll ads, or images below the video. Publishers can either insert the ads themselves or use Facebook’s automated ad insertion features. Facebook says 70+ percent of mid-roll ads are viewed to completion.

Supported countries today include – U.S., UK, Ireland, Australia, and New Zealand. Next month, that list will expand to include Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, The Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden, and Thailand, supporting English content and other local languages. More countries and languages will then follow.