T-Mobile will be the exclusive US carrier to launch the OnePlus 6T. There’s a specific version of the device for T-Mobile’s network said people familiar with the launch plans.
Alongside the T-Mobile, OnePlus will also launch the global unlocked variant of its phone. The price of the OnePlus 6T is tentatively set at $550, although that hasn’t been finalized.
OnePlus is doing quite good in Asian markets, one of the reason why the company is the Best Flagship Smartphone Manufacturer in India. Android fans love its mix of high-end specs and affordable prices. Having a place at T-Mobile stores means it’ll attract more mainstream awareness.
“Getting carrier shelf space is a prerequisite to volume sales in the US,” said Avi Greengart, an analyst at Global Data.
US market is quite difficult to enter for a phone maker. The typical route is to work with a carrier, on cheap phones first. OnePlus took a different route and has steadily built its own cult following here. Whereas its peers like Huawei and ZTE have had quite a contrasting journey so far, thanks to government pressure.
OnePlus’s CEO, Pete Lau, said in an interview with CNET in January that he would begin talking with the US carrier this year.
“If the right opportunity and right timing come along, we’ll be very happy to experiment,” Lau said through co-founder Carl Pei, who served as interpreter.
T-Mobile variant will be optimized for the carrier’s network. It will work with the new 600 megahertz band of spectrum being rolled out that promises better and faster coverage. T-Mobile Chief Technology Officer Neville Ray has often boasted about the improvement to the quality of the network.
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