For the first time ever, OnePlus has topped the premium phone segment in India. It happened with an all-time high market share of 40% in India. Counterpoint Research notes that other fresh entries like Huawei, Vivo, Nokia, and LG also mixed up the market and stole small slices.
OnePlus achieved this feat thanks to the company’s last year flagship 5T sales making up 10 percentage points of the 40. All of this came in the first half of Q2 before the launch of 6.
OnePlus has a stronghold in India thanks to its value-focused flagship model, which places it in the “premium” tier in terms of market segmentation but gives it a massive advantage in terms of consumer pricing. The OnePlus 6 starts around ₹35,000 in India, compared to a Galaxy S9+ that starts around ₹60,000.
Despite the win for the company, Samsung is still easily the largest smartphone brand in India with 29% of the total market — they aren’t even in the top five, as it only sells relatively expensive phones.
OnePlus will no doubt take this as a huge win for the growing strength as a brand. It will also look out to achieve this feat in other markets globally.