Facebook made an announcement about the AR Ad feature in an event in New York City earlier today. Only US users will be able to use this feature initially. Artificial Intelligence enabled ads will let you virtually try on items including fashion accessories, cosmetics, furniture and more.
This will help you visualize what a product looks like on you, or around your physical environment, before you buy it. Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to “put them on” and then buy a pair if they like it — all within an ad.
Ahmad-Taylor, Facebook’s VP of product marketing, says that the idea with AR Ads is to have new ways to take shoppers from product discovery to shopping instantly.
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