Samsung is India’s Top Selling Premium Smartphone Brand, Again.



Samsung retains the top spot for Q1 2018 in India’s Premium Smartphone Market with the launch of Galaxy S9, and S9 Plus. These phones helped Samsung gain a 16 percent year-on-year growth.

India’s  smartphone market is biased to midrange and budget smartphones and the Flagship tier is just 4% of the total market. In that sector, Samsung, OnePlus, and Apple, in descending order of market share, cumulatively represent 95 percent of the overall premium market share.

Apple had previously dominated Q4 2018 following the launch of the iPhone X and iPhone 8 series. The report cites weak overall demand and rising import tariffs for the drop to third place and an overall volume drop of 55 percent, although the Cupertino firm can still be happy with strong online sales, especially for older iPhone models via Amazon and Flipkart.

The OnePlus 5T was also the best-selling phone across the premium segment in the first quarter of 2018, bolstered by brick-and-mortar sales and limited edition variants — most likely the Lava Red and India-exclusive Star Wars-themed models.

With popularity, new stores and brand awareness, OnePlus 6 seems to follow its predecessor’s footsteps. Also, Huawei’s P20 Pro and HMD Global’s Nokia 8 Sirocco are both expected to make an impact in Q2 2018 as well.