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‘Chat’is the latest attempt by Google to fix its messy messaging service

Google has unveiled a new messaging system, Chat, an attempt to replace SMS, unify Android’s various messaging services and beat Apple’s iMessage and Facebook’s WhatsApp with the help of mobile phone operators.

As per a report by The Verge, the Mountain View-based search engine giant has proposed to adopt a technology which will replace SMS. This new technology has been named as ‘Chat’ and it will be based on a standard called the “Universal Profile for Rich Communication Services”. Google has plans of making the default messaging service on your smartphone called ‘Messages’ to be as good as the current messaging services.

Apple users have always had the luxury of using iMessage, which was a streamlined messaging service built exclusively for iOS users. Google despite its multiple chat/messenger avatars over the years, has never quite been able to reciprocate an iMessage like experience for Android.

Now it would seem that Google is convincing carriers around the world to do it for them. To that end, Google has reportedly ‘paused’ work on its latest messaging app ‘Allo’ and is now focusing solely on ‘Chat’.

With Chat, Google is unifying all the disparate versions of RCS under one interoperable standard that will work across networks, smartphones and operating systems. In doing so it hopes to take the surefire nature of SMS – anyone can send anyone else with a phone a message without them requiring a specific account or app – and bring it up-to-date with all the features modern chat demands.

While Duo has picked up in the public eye, Allo and Hangouts are nearly obsolete. So will Google’s push for more features on the standard ‘Messages’ app turn into one of its usual messaging related failure?

Source Verge
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