AT&T “It Can Wait” Virtual Reality Experience at the New York Auto Show
Don't Text and Drive
Below is the press release for the event as well as times and dates you can experience the Virtual Reality experience.
AT&T Debuts New Virtual Reality Experience at the New York International Auto Show
Updated from the 2015 experience, It Can Wait simulation puts the viewer face-to-face with the real dangers of distracted driving and those personally affected
AT&T* research found nearly 9-in-10 people admit to using their smartphone while driving.** People are doing much more than just texting from behind the wheel. They’re checking email, accessing social media and even snapping photos.
Distracted driving is never OK. So, AT&T is debuting a new virtual reality experience to the New York International Auto Show, where participants will come face-to-face with the very real dangers of distracted driving and interact with a memorial wall, a wall of keys representing lives lost and a wall made to look like crushed car parts. The launch kicks off a 200-stop nationwide tour throughout 2018.
When you’re behind the wheel, everything can change in the blink of an eye. A post, a selfie, a text, a scroll, an email—one look is all it takes. We’re bringing the issue center stage. We’re immersing a visually driven generation in a striking 3D experience to help raise awareness and ultimately save lives.
The experience is part of the AT&T It Can Wait campaign, which reminds drivers that distracted driving is never OK. You’re never alone on the road. The campaign began with a focus on not texting and driving. We’ve expanded it to the broader dangers of using your smartphone behind the wheel.
Since its launch in 2010, the campaign has:
- Helped grow awareness of the dangers of smartphone distracted driving to nearly all of those surveyed.**
- Inspired more than 23 million pledges to not drive distracted.
- Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.
March 28, 2018: 9:00 AM-5:00 PM
March 29, 2018: 8:30 AM-3:00 PM
The New York International Auto Show
Booth 1533, Level One
Jacob Javits Convention Center
655 W. 34th Street
New York, NY, 10001
Virtual reality experience
Opportunity for reporters/videographers/photojournalists to experience simulator
Interview opportunities with Marissa Shorenstein, President, Northeast Region, AT&T
It Can Wait sizzle reel
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
** Online survey with 7,505 respondents (total distracted drivers n=6,438) conducted by Kantar Added Value. Ongoing survey, data represented here were collected January 2017- December 2017. National panel sample (ages 15-54, drive, and have a smartphone).