Samsung unveiled S9 and S9 Plus yesterday, but alongside they announced many new products, including a smart speaker powered by Samsung Bixby. Samsung Mobile Chief DJ Koh confirmed this during an interview with The Wall Street Journal.
Bixby, Samsung’s own virtual assistant was announced back on March 20, 2017, along with Samsung S8. It’s a voice-powered digital assistant similar to Cortana by Microsoft and Siri by Apple. Many tech giants have already been using digital assistants to power smart speakers already, and Samsung will be the latest to join them. Harman Kardon, a subsidiary of Samsung has been using Cortana at its core but Samsung is going to take a step further and push out their own product with their own AI instead.
“When I introduce the first model, I don’t want to give the impression that Samsung delivered another affordable mass model,” Koh said. “I want to focus on more premium.”
The smart speaker powered by Bixby is rumored to have to price based on different tiers, where the ones with better sound quality will cost more. This could be similar to how Google priced its devices, offering Home Mini at $50 going upto Google Home Max at $399.
Samsung’s own smart speaker setup could be interesting, but given the state of Bixby which only received small buffs with the release of S9, it’s going to face tough competition. However, if Samsung manages to upgrade Bixby by the time the smart speaker is launched, things can change.
Learn more about Bixby