How to Market Your Online Portfolio


As 1 in 3 people are reportedly looking for a new job, it is essential jobseekers do their utmost to stand out from the crowd. You must view yourself as a brand, and your talent and skills should become your brand’s product and services. By doing so, you can create an online presence that will demand the attention of employers. Find out how to market your online portfolio.

Identify Your Target Employers

Think carefully about the career you want to secure, and the type of company you would like to join. Each cover letter, CV and portfolio that you send out should be crafted for the specific company or job type you’re applying for; there is no one size fits all approach, as a generic application won’t make you stand out from the crowd or passionate for the job. This logic should also be applied to your online portfolio. For instance, you can have a generic portfolio, but if your work off-shoots into specific niches, you can have tabs highlighting those certain fortes.

Choose Your Best Work

Only incorporate your finest work into your online portfolio, and the very best samples should be featured at the top of the page. This will ensure a client views your best work when they initially click on a site, so it’s your opportunity to make a great first impression. Also, consider the type of work a prospective employer might be looking for in an employee. For example, an editor will want to hire someone with a journalistic background, so showcase an article on a credible website over your personal blog first.

Start a Search Marketing Campaign

Google receives more than three billion searches per day, and one trillion searches per year, which means you must create a keyword strategy if you want to rank in multiple pages for various keywords. To do so, you must embark on a search marketing campaign that will allow your portfolio to appear in the search for various keywords. This will improve the likelihood of your online portfolio reaching the right employer, who might be happy to offer you a full-time, part-time or contract position based on your back catalogue.

Turn to one of the leading marketing agencies NYC, such as Eventige, for help launching a search engine optimization or PPC marketing program that can catapult your rank in Google and improve your online visibility. As a result, you can substantially increase your website traffic to grow your brand’s ranking and make you more discoverable.

Promote Your Credibility

Have you noticed how some websites use company or media logos to promote the clients they have worked with? Well, nothing is stopping you from doing the same, as you can create a section that says “clients” or “worked with” followed by the company logo. It doesn’t matter if you have worked with large or small companies, it will prove to prospective employers that you have produced high-quality, dependable work for other clients.

Add Client Testimonials

Media logos will indicate the companies you have worked alongside, but client testimonials will provide detail on the type of work you completed and the client’s satisfaction with the finished result. As a prospective employer will not know you, testimonials can, therefore, be an effective method for assuring them of your talent, skills, and dependability.

Publish Articles on LinkedIn

With more than 467 million professionals on LinkedIn, it is the perfect platform to promote your online profile and industry knowledge. Establish yourself as a thought leader in an industry by publishing articles on LinkedIn, which will demonstrate your experience. Over time, you may build up a loyal following, who may turn to your contributed articles for assistance. You may also gain the attention of a prospective employer or client, who might reach out to offer you a new opportunity.