Snapchat stories are total hit, with even Facebook putting it across all of their suite of apps in the form of Facebook Stories, Messenger day (merged into the former one) and WhatsApp Stories. And now, to distinguish themselves, they have added a new feature.
This feature will allow the sharing of stories with other users outside of the main app. Snapchat confirmed (via The Verge) that a new share button will be added to Stories in the Discover section alongside the rollout of the app’s major redesign.
This will enable you to be able to send selected video and photo compilations via text, email, instant message, or share Stories on pretty much any chat or social platform that supports links (say, Twitter or Facebook). Stories shared with those that don’t have a Snapchat account and desktop users will be redirected to a media player hosted on Snapchat’s homepage.
This feature will be initially debuted for the Australia and Canada people buy a wider rollout is expected pretty soon.
Sharing will also be initially restricted to three types of Stories – Official Stories, Search Stories, and Our Stories. For those unfamiliar with the app, Official Stories are created by media partners and tend to be influencer/publisher-led.
Our Stories, meanwhile, consist of curated images and video intended to capture a snapshot of a recent event or hot topic. Finally, Search Stories is exactly what it sounds like – a collection of Snaps that show up under certain keywords.
Shared stories are only available for a limited time. Our/Search Stories are made available for 30 days, while Official Stories are only viewable via the web player for a single day.
Will the redesign and a web player be enough to entice new Snapchatters and bring back jaded users from WhatsApp and Instagram? Let us know your thoughts in the comments.