Xiaomi had announced that its products are coming to Spain a while back, and the company just unveiled all the details during its event in Spain. Xiaomi hosted a press conference in Madrid today to announce its arrival to Spain, and by doing that, the company basically marked its arrival to Western Europe as well. Xiaomi announced that all three pillars of its business model will be represented in Spain, hardware, new retail and internet services, read on.
The company has announced that two Mi Stores are opening in Madrid on November 11, and the company’s products will be represented on Xiaomi’s website as well, Mi.com. One Mi Store in Madrid will be situated in the shopping mall La Vaguada, while the other one will reside in Xanadu. “Today is a momentous occasion for Xiaomi, as it marks a new chapter in our global expansion journey”, said Wang Xiang, Xiaomi’s Senior Vice President. The company has announced partnerships with Ingram Micro and AliExpress to distribute, market and support its devices in Spain.
The company’s official e-commerce site will reside at the following address, http://www.mi.com/es, and in addition to that, for the very first time, AliExpress will launch official stores where Xiaomi’s official products will be sold. Xiaomi has announced that its products will also be available through Amazon, Carrefour, MediaMarkt and Phone House, both online and offline.