Google and Salesforce have entered into a new partnership in order to more tightly integrate Salesforce CRM and G Suite. It’ll enable them to “offer the only cloud-native collaboration platform of its kind.” As part of the deal, Salesforce has named G Suite as its preferred email and productivity provider and it also plans to use Google Cloud Platform (GCP) for its core services as part of its international infrastructure expansion.
Nan Boden, head of Global Technology Partners for Google Cloud, said:
“Today, we’re announcing a first-of-its-kind strategic partnership with Salesforce that spans Google Cloud and Google Analytics to enable smarter, more collaborative experiences for our customers. As cloud-native companies, our partnership offers a unique opportunity to turn marketing, service and sales data into actionable insights and better business outcomes.”