MixRadio to be Discontinued!

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Who remembers Nokia World 2011? You may not have attended but if you are reading this chances are you will recall the Lumia 800, Nokia’s first attempt at a Windows Phone. It was at Nokia World in 2011 that the Lumia 800 was launched along with a few pretty cool features, one of the most impressive being the free music streaming app that you didn’t need to sign in to or even listen to ads. Back then it was called Nokia Music, and MixRadio was a feature of the app that gave you a mix of different music based on your preferences. It was really cool, still is for the time being at least.

MixRadio, as it was renamed in November 2013, was sold to Microsoft as part of the Devices and Services acquisition in 2014, who themselves sold it to messaging app company Line, who have today announced the app is to be “discontinued in the coming weeks”.

Line posted the following announcement on their site:

Tokyo, Japan – February 16, 2016 – LINE Corporation, owner and operator of the free call and messaging app LINE, today announced its decision to discontinue the operations of its subsidiary MixRadio Limited. The MixRadio music streaming service will be discontinued in the coming weeks as we work with the technical team and partners to ensure a smooth closure.

•Reasons for Termination of MixRadio Operations

LINE agreed to acquire the business and assets making up the music service known as MixRadio from Microsoft Mobile OY in December 2014. The newly established company continued to provide a radio-style music streaming service intended to provide a broader user experience. Nevertheless, after a careful assessment of the subsidiary’s overall performance, the financial challenges posed by the music streaming market, and priorities of LINE Corporation, LINE has determined that future growth would be difficult to ensure and decided to discontinue the MixRadio music streaming service.

LINE will continue to provide a unique user experience that blends music and communication via its LINE MUSIC service, which is currently available in Japan and Thailand.

LINE and the MixRadio team would like to thank the users of MixRadio for all of their support of the service.

Sad news for those involved with MixRadio, who created a very unique, enjoyable music streaming application that was available on numerous platforms, and disappointing for those of us who enjoyed MixRadio. We wish all the MixRadio team the best for the future.

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