AT&T Intros 6 New Wearables, Including Partnership With Rebecca Minkoff



Today AT&T announced the availability of 6 new wearables coming to it’s current lineup, with varrying use cases ranging form health to notifications. With the space being pretty dominated by larger companies right now, it will be good to see some smaller players get their products to market more freely. Check out the options below:

“Case-Mate Rebecca Minkoff Notification Bracelet

Rebecca Minkoff’s name has been synonymous for years with handbags, shoes and jewelry. Her latest product marries style and technology, keeping you looking fashion-forward even when you don’t have your phone in front of you. The Case-Mate Rebecca Minkoff NotificationBracelet is an eye-catching bracelet that sends notifications directly to your wrist. AT&T is the first carrier to offer the bracelet, and it will be available through and select company owned retail stores for $120. The bracelet gently vibrates when you receive calls and texts from your preferred contacts. No need to worry about charging, as it has up to a 30 day battery life between charges. You can create an “inner circle” of up to 25 preferred contacts so that your bracelet will notify you only whenthose people are trying to reach you.

Healbe GoBe

Healbe GoBe is a wearable device that tracks your caloric intake and calorie burn simultaneously without anymanual logging of meals or activities. AT&T is the first carrier to offer the Healbe GoBe, available for $299 at AT&T’s Michigan Avenue store and GoBe uses Flow Technology™ to gather information from three sensors that can provide you with a complete picture of your net calorie count for a specific time period. Along with the calorie intake and burn, GoBe can provide information on a variety of metrics to give you a view of your body’s fitness, including hydration, stress, sleep quality, heart rate and blood pressure.


Mio FUSE is a sleek wristband suited to fitness-enthusiasts who want to track their heart rate during workouts as well as other activities throughout their entire day. AT&T is the first carrier to offer the Mio FUSE, available for $149 in select AT&T retail stores and It provides EKG-accurate heart rate monitoring during workouts with Mio’s patented Heart Rate Technology, as well as activity tracking throughout the day including steps, calories, distance and pace. Mio FUSE uses Bluetooth Smart (4.0) and ANT+ heart rate transmission technology so that you can monitor your progress using popular fitness apps, GPS watches and bike computers. Tap the display and crimson LED lights willgive you the latest stats. FUSE can track up to 30 hours of exercise data and two weeks of daily activity data, so you may see how your day-to-day workouts compare.  

Misfit Flash

Misfit Flash Fitness & Sleep Monitor is available for $49 in all AT&T retail stores and Flash is not only an affordable fitness wearable, but it can also tell time and act as a button to do things like message friends, block off time on your calendar, or control the lights. No set up is needed for the sleep tracker; The sleep tracking functionality is automatic — Flash knows when you’re getting ready to call it a night. The replaceable battery provides power for up to six months without a charge, so it can always tracking your stats. Easily check your progress by pressing the button on the face of Flash to see 12 LED lights show up, indicating how close you are to your daily activity goal, as well as the time.

Withings Activité and  Activité Pop

AT&T is bringing you a pair of innovative premium activity trackers that cross overbetween fitness and fashion. Withings Activité Pop will be available in allAT&T company-owned stores and for $149. Featuring the latest technology and a classic look, Activité Pop helps you embrace healthy habits and compliments your style. This award winning fitness tracker has a round analog display that provides the time at a glance, as well as your progress toward your personal daily activity goal. .   

Meanwhile, the Withings Activité, a Swiss-made analog smartwatch, will be available on and at the Michigan Avenue store in Chicago for $450. The elegantly designed Activité can be purchased with a black leather band with black watch face.  Activité automatically adjusts to time zones, so there’s no need to reset it when you’re traveling. Activité also helps you embrace healthy habits and compliments your style. The premium activity tracker’s 3D motion sensors automatically tracks steps, sleep, and distance travelled. Both the Activité Pop and Activité are waterproof and come with an eight month battery that doesn’t need charging.

For more information on each one of these devices, check out”

Interested in any of these wearables? Go check them out and let us know what you think.