According to reports coming out of Reuters, Microsoft is apparently looking to bring their own take on a personal assistant over to the other 2 major mobile operating systems. Early builds of Windows 10 seem to show that Cortana works pretty darn well, so it will be interesting to see if a “Third Party” assistant will gain traction on other devices.
Cortana herself hails from Microsoft’s popular ‘Halo’ series, so she’s got pretty solid ‘brand recognition’ going for her already, especially among gamers. Could Cortana become as popular as Siri or Google Now? Only time will tell.