Lumia Activations In India Growing, Now 4th Best WP Market
India has become one of the top four markets for Windows Phone according to T. S. Sridhar, Director-South of Nokia India, who announced that between March 2013 and March 2014 Lumia activations in India had tripled the number of all time activations up to March 2013. So, if for example 5 million Lumia’s had been activated between the time the first Lumia models, the 800 and 710 launched in December 2011 and February 2013, then 15 million would have been activated in the following 12 months.
“India was among the top four Lumia markets. Lumia activations in the country between March last year and March 2014 was triple the number of cumulative Lumia activations till March 2013.”
Emerging markets were always going to be key for Windows Phone adoption rate to grow, and the lower end dual sim varients like the Lumia 530 and 635 are ideal devices to continue this growth. No specific numbers were quoted by T.S Sridhar, but he did say that devices priced between RS.4,000 and RS.14,000 ($65-$230) where growing fastest:
The maximum growth in the smartphone market is in the price range of Rs.4,000-12,000. Smartphones priced between Rs.4,000 and Rs.14,000 are growing at four times the speed of the rest of the segment and innovation in this segment is also growing. The company has five Lumia phones in this price range.
Good to see Windows Phone making a bit of an impact, especially in the second most populated country in the World. And all this is without the improvements brought to the platform by the Windows Phone 8.1 update.