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KWP: Windows Phone Market Share Grows Thanks To Lumia 630


kwpjuly14

Windows Phone market share has been showing some improvements across the markets covered in Kantar World Panel’s report for the three months of April, May and June 2014, indicating that the recently released Lumia 630 may have been a hit with consumers looking to buy an entry level smartphone, particularly in Europe.

KWP figures for the last three months are up in most markets compared to the report published a month ago (which covered the start of March until the end of April). The market known as EU5 which incorporates the figures for the Spain (up 2.5%), Britain and Germany (both up 0.5%), Italy (up 0.2%) and France (up 0.1%) has gone up from 8.1 per cent points to 8.7.

Microsoft’s mobile platform, whose sales are dominated by Lumia devices, also grew in China from 0.6 to 0.9% while it remained level in the US on 3.8% and dropped in Australia by 1.4 points going from 6.7 to 5.3%.

It is good to see Windows Phone market share increasing (at least according to KWP) but it is still a long way from the share held by Android in each market. Windows Phone is getting close to iOS in a few of these markets, something which should be expected to happen due to the prices these smartphones sell for.

Read the report by Kantar World Panel HERE

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