ABI Research: Windows Phone Shipments in Q1 2014 Top 13 Million
Figures released by ABI Research for the first quarter of 2014 show Windows Phone shipments reaching 13.27 million, a 16% growth on the previous quarter (Q4 2013) and a 119% growth year on year.
While recent Nokia figures for Lumia handsets, estimated to make up as much as 90+ percent of Windows Phone sales were reported to have dropped against last quarter, these figures seem to suggest that the over all performance of Microsoft’s mobile platform has been improving. The table below shows shipment figures for all the different OS’s, calculating Windows Phone to have a global market share of 3%, up a point from 3 months ago. But one thing to note is that these figures include “Basic Mobile Phones” which accounted for 30% of all devices sold. When subtracting the 127.6 million non smartphone shipments from these findings, it gives Windows Phone at 4.4% share of the smartphone market.
Nick Spencer, senior practice director at ABI Research said:
“Microsoft Windows Phone is currently the only viable third ecosystem. BlackBerry has faded on all fronts (BlackBerry 10 and OS) and while Firefox remains a potential low-cost challenger, it has yet to make any significant impact,”
Looking at Android and iOS shipments for the first three months of 2014, 187 million and 43.7 million respectively, may make Windows Phone figures look fairly small, but it is worth pointing out that Windows Phone is only 10 percent points behind iOS (with or without Basic mobile phone figures included). There is no doubt Microsoft, who have just incorporated Nokia’s Devices and Services Division, need to increase their share, but are not as far behind as it may initially appear.