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Microsoft to Continue Nokia Lumia Branding After Acquisition?

Nokia Lumia 1220 logo

For a lot of people one of the saddest facts about Microsoft’s purchase and subsequent take over of Nokia’s Devices and Services division is the fact that we’ll no longer see phones branded with the Nokia logo.

However CNet are claiming that a Microsoft spokesperson has said that Microsoft will continue using the Nokia branding on Lumia handsets:

Director of Windows Phone Greg Sullivan… confirmed that Lumia as a brand would continue under Microsoft, but refused to confirm whether the Nokia name would survive on phones too. But a Microsoft spokesperson has since told me that the handset division of Nokia will continue to make phones under Microsoft, phones with Nokia logos on.

Now before we get too excited about this we must remember that Nokia has already told us that Microsoft will license the Nokia name for ten years following the completion of the deal, for use on Asha and non smartphones, which Microsoft will also be taking on, and is likely what the spokesperson was referring to.

From our September 4th post “Nokia Conversations Answers The Question; What’s Next for Lumia and Asha?

Do we get new phones with Nokia branding, or not?

Microsoft has purchased the license to use the Nokia brand on mobile phones for ten years. It’s also bought the ‘Lumia’ and ‘Asha’ brands.

On smartphones, we’ll be seeking to create a unified brand across Lumia and Windows. But we understand that the Asha and feature phone range will carry on the ‘Nokia’ branding.

It would be nice to see the Nokia branding remain on the smartphones made by the D&S division under Microsoft ownership, for a lot of people the Nokia name is a guarantee of quality and good hardware. On the other hand there is a school of thought that says the name Nokia doesn’t hold as big an appeal in the USA and that is why the Lumia brand hasn’t managed the same traction in the states as it has elsewhere, and that Microsoft may benefit by dropping the moniker.

With the Microsoft-Nokia deal a matter of months if not weeks from completion we will soon find out one way or another.

You can read CNet’s article HERE and see what you make of their report.

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