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KWP: Resurgence of Nokia in the U.S Proving Difficult for Apple

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Kantar World Panel have released a report for the three months up to the end of November 2013, which reveal Windows Phone has increased market share year over year in the US, from 2.6% to 4.7% (up 2.1 percent points).

While still a fair way behind both Android and iOS, Microsoft’s mobile platform, which is dominated by Nokia’s Lumia range of devices, has made gains on Apple’s iPhone, which dropped 9.9 percentage points compared to last year. Although to look at the overall numbers it would appear Android took most of the market share dropped by iOS, as they gained 8 points.

Kantar World Panel made reference to Nokia’s success in attracting first time smartphone buyers, although they bundled some of their numbers with those of LG.

“The iPhone 5S and 5C were the two bestselling smartphones in the U.S for the 3 months ending November 2013. However, increased rivalry… and a resurgence of… Nokia, has made year-on-year share gains for Apple difficult. This is especially true on T-Mobile.
“… Among T-Mobile smartphone buyers in November 2013, 55% of those that purchased an LG and Nokia smartphone were first-time smartphone buyers, compared to just 39% of Apple customers.”

This comes shortly after Microsoft released a statement revealing Windows Phone had seen “record sales” over the holiday period.

Kantar World Panel are “the largest continuous consumer research mobile phone panel of its kind in the world, conducting more than 240,000 interviews per year in the U.S. alone.” Click HERE to read the whole of their report, and see the tables at the top to see their break down of U.S. market share.

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