IDC Numbers Show Windows Phone Gain At BlackBerry’s Expense, Affordable Devices Important Factor

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A week ago we brought you numbers from Canalyse which revealed that Windows Phone sales had grown by 185% year over year, now we have figures released by IDC which show Windows Phone shipments grew 156% over the same period.

International Data Corporation (IDC) and it’s Worldwide Quarterly Mobile Phone Tracker show Windows Phone shipped 9.5 million devices (700,000 less than Stratagyanalytics.com estimated at the start of November) which is up from 3.7 million in Q3 2012. Their report indicates that this is at BlackBerry’s expense, after their shipments dropped from 7.7 million last year to 4.5 million. According to IDC Windows Phone, which they point out is “primarily driven by the support of Nokia” had worldwide market share in Q3 2013 of 3.6%, up from 2% in 2012, while Blackberry dropped from 4.1% to 1.7%.

IDC’s report on Windows Phone is as follows:

Windows Phone posted the largest year-over-year growth worldwide of any of the leading operating systems, a result primarily driven by the support of Nokia. By itself, Nokia accounted for 93.2% of all the Windows Phone-powered smartphones shipped during the quarter, marking a new milestone in the company’s short history on the Microsoft platform. Participation from other vendors, meanwhile, still seemed a mixed bag with more vendors participating from a year ago, but volumes still far behind Nokia’s own.

IDC point out that Smartphone Average Selling Price (ASP) have declined 12.5% year over year, which they say points to affordable smartphones being crucial in driving platforms forward. Ramon Llamas, Research Manager with IDC’s Mobile Phone team said on this subject “Android and Windows Phone continued to make significant strides in the third quarter. Despite their differences in market share, they both have one important factor behind their success: price. Both platforms have a selection of devices available at prices low enough to be affordable to the mass market, and it is the mass market that is driving the entire market forward”

We know how successful Nokia’s budget Windows Phone 8 devices, like the Lumia 520 and 521 have been, and with leaks of an updated model, the 525 releasing soon, signs are promising that Nokia and Windows Phone sales and market share should continue to go up.

You can read the whole report HERE

Source Marketwatch.com

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