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Windows Phone Reaches Highest Ever Market Share in Europe

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Kantar World Panel have released their figures for the three months leading up to August, and, thanks to Nokia’s low and mid range handsets like the Lumia 520 and 620, Windows phone has managed it’s highest ever market share across “Euro5” which is made up of France, Germany, Britain, Italy and Spain, which now stands at 9.2% which is up from 5.1% for the same period last year. Windows Phone market share has gone into double figures in the UK and France. Microsoft’s mobile OS now has 12% of the British market, which is the best performing nation in KWP’s report. Windows Phone stands at 10.8% in France, and is also doing well in Germany, growing 5% from this time last year to 8.8% market share which is just 0.7% behind iOS.

Windows Phone hasn’t been making gains in all the markets covered in the report, while market share in Italy stands at a comparatively healthy 9.5% this is down from 10.3% this time last year. China also saw a 2.6% drop compared to last year and is now at 2.1%. Japan, where no data from last year is available, has Windows Phone at just 0.8%.

The USA and Spain saw minor increases year on year. It grew 0.4% in USA to 3% and 0.1% in Spain to stand at 2.2%. The full table, with other OS’s can be seen below.

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Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech said “Windows Phone’s latest wave of growth is being driven by Nokia’s expansion into the low and mid range market with the Lumia 520 and 620 handsets. These models are hitting the sweet spot with 16 to 24 year-olds and 35 to 49 year-olds, two key groups that look for a balance of price and functionality in their smartphone.”

One area Kantar don’t show is comparisons to recent quarters, so here are a couple of tables/graphs, showing Windows Phone market share across the various markets.

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Unfortunately these latest numbers by KWP don’t show figures for Mexico, where Windows Phone recently overtook iOS’s market share and go second place.

Let us know what you think of the figures.

Source: KWP

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