Nokia Conversations Answers The Question; What’s Next for Lumia and Asha?
Nokia Conversations have responded to the many questions raised by the announcement that Microsoft are to buyout Nokia’s Devices and Services Division. You can read the full post HERE but we have listed a couple of the questions already ng with the answer below:
Do we get new phones with Nokia branding, or not?
Microsoft has purchased the license to use the Nokia brand on mobile phones for ten years. It’s also bought the ‘Lumia’ and ‘Asha’ brands.
On smartphones, we’ll be seeking to create a unified brand across Lumia and Windows. But we understand that the Asha and feature phone range will carry on the ‘Nokia’ branding.
It’s important to point out that new phones produced under Microsoft’s ownership will effectively be from the same stable as recent Nokia smartphones. Our design and manufacture teams will join Microsoft. Stefan Pannenbecker has been the head of Nokia’s hardware design for some time, and he continues as we move into the next wave of design.
Does this mean the end of support for my Nokia phone?
Not at all. All of our support functions are also going to be transferred to Microsoft, including our Care network, under the stewardship of Juha Putkiranta, the head of operations. Customers won’t actually experience any difference.
In any case, even if we didn’t have that approach, we’re bound by international and national legislature to provide all of the necessary support.
What about the other side? Will Nokia innovation find its way into other Microsoft products?
As we announced yesterday, Stephen Elop will lead the Microsoft devices business, which extends a long way beyond phones. There are some great opportunities there.
Microsoft is so similar to us in terms of its approach to products. So we don’t feel that we’re going to be limited at all. In fact, the resources and investment that Microsoft brings means that we expect that we will have greater freedom for experimentation and innovation. Though that doesn’t mean that we will lose any urgency or pace when it comes to getting products to market.
The Conversations post covers a few more questions, so it is really worth reading.