Windows Phone Worldwide Shipments increase 77% Y.O.Y
Interesting shipment figures from IDC reveal that Windows Phone has seen a 77% year over year increase in the last quarter (q2 though the site says q3?).
The increase, which is the largest out of all the platforms is in contrast to Blackberry which saw shipment numbers drop 11.7% putting Windows Phone a comfortable third place.
According to the figures 8.7 million Windows Phones were shipped, which accounted for 3.7% of the worldwide market, up from 3.1% in the same quarter of 2012. Blackberry shipped 6.8 million, 2.9% down from 4.9% in 2012.
As usual Nokia were credited for a lot of Windows Phone’s growth. The IDC press release states the following:
Driving this result was Nokia, which released two new smartphones and grew its presence at multiple mobile operators. But beyond Nokia, Windows Phone remained a secondary option for other vendors, many of which have concentrated on Android. By comparison, Nokia accounted for 81.6% of all Windows Phone smartphone shipments during 2Q13.
At the top of the placements Android managed to ship 187.4 million devices, which accounted for 79.3%. While Windows Phone’s figures may seem a long way off this, iOS, whose shipment numbers dropped for the third consecutive quarter, are less than 10 per cent points ahead of the Windows OS. 31.2 million iPhone’s were shipped in the quarter and made up 13.2% of the market. They did however improve on last year, when they shipped 26 million however their market share dropped from 16.6%. Is it too hard to imagine in a year to 18 months time Windows Phone could have caught up and even over taken iPhone sales and shipments?
One thing to note from these figures is that they are shipments rather than sales. We know from Nokia’s earning call that they sold 7.4 million Lumia phones but according to IDC numbers they shipped 7.1 million.
Another interesting part of the report is the breakdown of Windows Phone manufacturers. While Nokia had a share of 81.6% of shipments Samsung did better than HTC, who creates the “Signature” Windows Phone 8 handset. Samsung shipped 1 million devices, taking an 11.5% share against HTC whose shipments totalled just 400,000 – 4.6%. See the table below for the full breakdown: