Microsoft loses trademark battle for SkyDrive, forced to rebrand
Microsoft may know how to win patent infringement cases, but when it comes to branding, the company needs to reevaluate some things. It has been reported at ZDNet that the software giant has lost the case for its SkyDrive name to British Sky Broadcasting Group. The company is one of the largest providers of paid television subscriptions in the U.K. and Europe, who also provide cloud-based mobile applications and online streaming services for their customers.
“According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.”
A while ago, Microsoft lost the rights to use the Metro name for their new Windows 8 and Windows Phone UI, dropping the name last year and going with “Modern”. Then to further prove themselves inadequate at branding, the Surface tablet stole its name from one of Microsoft’s own products that was released before it, and they had to clear up confusions surrounding the products’ naming. Such a pity that the company can’t get its branding act together, as both SkyDrive and Metro are pretty cool names. Guess we’ll have to see what Microsoft comes up with as a replacement.
Read more at ZDNet