Nokia Strikes Gold Twice At The IDEA Awards
Nokia has struck gold twice at the IDEA (International Design Excellence Awards) Nokia 920, 820 & 620 received an IDEA gold for their design in the communication tools category, with the Nokia 206 picking up a bronze.
This is what the judges noted that the Lumia Family Design:
include a commitment to purity and paying attention to every detail; making products that are simply built better, ensuring a deep collaboration between engineering and design; and making certain that the products are always human and feel natural.
Nokia also won gold for its Color & Materialsacross its product offering, from the top-end Lumia models to the most affordable mobile in the current range and across its accessories.
On the colors and materials the judges had this to say:
impactful, character-rich brand identity that allows Nokia to stand out from the crowd. This approach has enabled Nokia to innovate through materials, bringing color distinctly back into a market that was historically black and gray. This consequent approach to product making builds on Nokia’s heritage of color, quality and mastery.
I personally love the design & colors of the Lumia line and its nice to see them getting recognition for all there hard work and commitment.