Windows Phone Growth Continues
Kantar have released Market Share figures for the last three months up to May 2013, which reveals some good growth for Windows Phone compared to this time last year, but more of a mixed bag of results compared to the 3 months leading up to April 2013.
Between the April and May figures Windows Phone market share grew in 5 of the Markets where data is compiled by Kantar with the largest increase coming in France which grew 1.2% points from 6.2% to 7.4% (19% growth). Windows Phone’s highest share comes in Italy, which saw a 0.8% drop compared to a month ago, from 10.5% to 9.7%. The United States saw a 1% drop in the last month also, from 5.6 to 4.6. China, the World’s largest market saw a half a per cent increase.
In comparison to this time last year, Windows Phone market share has increased in all but two markets, Germany and Australia, while fairly significant increases have been seen in France, up 5.4% points and Mexico up 4.4 to 6.6% which is just 3.3 per cent points behind iOS.
As is the usual story Android is dominating, having as high a share as 92.5% in Spain. BlackBerry has taken a bit of a battering compared to their share this time last year, as has Symbian.
It makes for interesting reading, especially as Nokia are set to announce their 2nd quarter of 2013 results in the coming month.