Windows Phone Market Share Grows In Europe and US
Kantar World Panel have released market share numbers for the first quarter of 2013, which reveal continued growth for Windows Phone in the US and what they call EURO5, which consists of the UK, France, Spain, Italy and Germany.
Whilst still trailing Android and iOS quite significantly, market share in the US is up from 3.7% this time last year to 5.6%. In EU5 the share is up to 7% from just 2.9% in the same quarter of 2012.
Other areas where Windows Phone has been doing well is Australia (3.3% in Q1 2012 to 4.1% Q1 2013) and China at 2%, with no data available for the previous year.
Another interesting breakdown which Kantar makes is market share on the two carriers in the US, Verizon and AT&T.
While iOS dropped 7.1 % from 70.1% to 63% on AT&T since 2012, Windows Phone increased 0.6% from 4.7% to 5.3%. Slightly more impressive is on Verizon (which didn’t get a Windows Phone 8 Lumia flagship) while iOS dropped from 52.4 to 45.7 (-6.7%) Windows Phone increased from 0.2% in 2012 to 5.1% (+4.9%). It is small increases, but definite signs of improvements.
Meanwhile, WMPowerUser talks of the European numbers as follows:
“Overall in the EU5 Windows Phone is now a solid 3rd place, with a market share 1/3 of that of the iPhone, and growing, while iOS continues to shrink, suggesting displacing Apple as the second operating system is certainly possible in Europe.”
You can read the story on the Kantar website by clicking here
One obvious thing to bare in mind is that Nokia do not sell 100% of Windows Phone (nearly, but not quite), at the last estimate I believe it is between 80 and 85%, so an 80% share of the US numbers calculates to about 4.5% market share. Mean while in EU5 I would estimate the Lumia range to have a share of about 5.6%. The Kantar report makes the following comment:
“One of Windows’ key handset manufacturers, Nokia, has seen the greatest benefit from the OS’ growth. Although, still only 4% of smartphones sold in Q1 2013, Nokia has seen its share rise from just 1% in the same period a year ago.”