Today, Microsoft announced some important updates about the Surface Hub business subscription. It highlights so many new features and add-ons.
Following the success of Surface as a Service, they’re introducing a similar way to help customers procure Surface Hub. They will now offer Surface Hub via a subscription-based model, including initial investment and configuration costs. Recent research from IDC shows that businesses have a clear appetite for this type of subscription model. With 73 percent of respondents expecting to move to subscription-based IT procurement over the next three years.
Additionally, They launched the Surface Hub Value Added Distributors Program for Opportunity Resellers (VAD-OR). The Surface Hub VAD-OR Program allows select Surface Hub distributors to deliver the same quality services to Opportunity Resellers without the typical requirements for building a long-term transactional business.
This service is a real channel game changer for the collaboration market. Many companies offer various forms of leasing; our process will be far more sophisticated and accessible. We will be kicking off this service in partnership with Microsoft this year on a country by country basis to offer Surface Hub as a Service. This will enable resellers to access a subscription model then only have the Hub in place for as long as they need. The successful implementation of this type of program will create a far quicker sales cycle with more sophisticated solutions.
— Jon Sidwick, VP of Maverick Europe