AdDuplex has been a cross promotion network for Windows and Windows Phone platform for long. They have helped countless developers promote their app through advertising, and now they are offering to monetize their app so that they earn a few hundred bucks too.

Windows store has lacked large user base, and that has made advertising on apps inefficient. Even relying on IAPs doesnt earn much for developers. With this new program by AdDuplex, they want to make ad monetization feasible for Windows developers. The new program has been under testing for a few months now, tested on selected apps, and till now it has been a success according to AdDuplex, earning developers more than thousand of dollars in a month.

The ad monetization program was limited to only few selected apps for the pilot. They are looking to include more apps into this program through invites. However, anyone can apply for it here
Your app should fulfil following criteria :

  • Apps and games capable of showing 10,000+ ad impressions daily. The reason is simple – we want you to make at least few hundred dollars a month. We realize that you may have several smaller apps, so this criteria is not set in stone.
  • No “gray area” content. Some of the most popular apps, unfortunately, balance on the edge of legality and quite often cross over it. Advertisers don’t want to advertise there. We will not go deep analyzing whether what you do is legal or not, but if it feels questionable we will have to pass this time.
  • Good ad placement. This is subjective and you may not be showing ads right now at all, but we would like to provide value to advertisers, so they are happy to continue generating revenue for you.
  • Windows Phone 8 or Windows 10 (both Mobile and Desktop). As we want you to make money, we need to be realistic – there isn’t much demand on WP7 or Windows 8.x on the desktop.

    Further information can be found here at AdDuplex Blog

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